Jill Ciccarelli Rapps, CFP^®

For Jill, financial planning begins with understanding what matters most to people. She has long been fascinated by the psychology of money − how individual experiences, priorities and emotions influence the financial decisions families make. She believes money is a tool rather than the goal, and that thoughtful planning should connect financial resources with the life a family wants to live.

Jill also has a natural inclination to bring order to complexity. Families may come to the table with investments, insurance, estate documents and other pieces of their financial lives spread across different places. Jill enjoys helping organize those pieces into a more understandable picture, providing a foundation for thoughtful conversations and financial decision-making. She hopes clients leave meetings feeling more organized and less overwhelmed, with the sense that their priorities have been heard and understood.

With more than 30 years in financial services, Jill is a CERTIFIED FINANCIAL PLANNER™ professional and works in partnership with Jasen Gilbert. She particularly enjoys working with families through life transitions and across generations, as well as helping women become more engaged in their financial lives. Her approach reflects lessons she learned early from her parents: from her father, the importance of remaining curious and looking for opportunities others might overlook; and from her mother, the importance of kindness and caring for others.

Jill earned her bachelor’s degree in Economics from Potsdam College in New York and holds her Series 7 and 63 registrations, as well as life, health and variable annuity licenses. She is also a trained life coach and enjoys speaking on financial and estate planning topics.

Jill brings that same enthusiasm for learning to life outside the office. She loves traveling, experiencing different cultures, discovering great food and learning new things. Health and longevity are particular interests, and she is a co-founder of SpelLIFE, a nonprofit focused on educating and sharing resources for people to maximize the eight dimensions of wellness. Jill and her husband, Pete, live on a farm where they share their love of animals, providing a regular reminder to enjoy the “small moments” in life.